A New Year’s To Do List for Salon Owners

by Marion G Shaw on January 1, 2017

Hbc-profile-pictureappy New Year to all of you who visit this site.

I hope the holiday season has been good to you and your bank account is full.  

However, now is not the time to relax.  It is a time for reflection and time to take stock of the year gone by and think seriously about the year ahead.

Start by thinking about your financial status.  Did you grow last year?  By how much and in what areas?  Did your color business increase, did your retail business increase and by how much.  Was that what you planned for 2016?  What do you want for this year and how are you going to reach that.

Did you make a profit?  I the answer is “NO” to any of these questions, or, worse still, “I DON’T KNOW” then you need to make a plan to know on a very regular basis how your business is doing.  Do you get a Profit and Loss statement every month?  If not, you need to make this happen.  Make your first note to be to call your bookkeeper, (if you have one,) and let her/him know that you need a P & L every month, by the 15th of the month.  This now puts the onus on you to get all of the relevant information there within the first few days of the month.

It’s great to have a goal, but you also need a plan to achieve that goal.  If you want 10% growth in 2017 what to you have to do to achieve that? If you want to be more profitable, in what areas can you influence that?

Take a look at your team.  Are they productive?  Are they happy? Are they achieving their own personal goals by being a part of your business? Building a great salon team is a 2 way street.  Your stylists have goals and if they are not  moving towards those goals then they will not be a part of your team for long.  Employee satisfaction is paramount in creating your ideal salon team.

What about your physical location.  Take a good look around.  Does your salon look tired?  If so, then plan a face lift for this year.  We are in the beauty business and our surroundings need to be clean, fresh and beautiful for your clients and for your team.

Now go to your salon manual.  This should always be a work in progress.  Read through it and update or add anything that needs to be changed.

What about your systems?  Do you have a system for rebooking, for retailing, for consultations?

Do you have a great salon coordinator?  This is one of the most important positions in the salon.  Do you have systems for that job?  What is your first impression and last impression?

What is your client retention?  Do you track it monthly, not only for the whole salon but for each stylist?  This is one of the most important numbers for your business.  If your first time clients are not returning you need to find out why and fix it.

Is it time to update your website?  Is your landing page exciting and engaging?  Is your site easy to navigate.  Do you have a “Career Opportunities” page with a link to an application for employment and the opportunity to send a resume.

How are you going to market your salon in 2017?  Do you have a marketing budget?  What elements will you use.  Instagram and Snapchat are essential in our highly visual industry.

What about you, the salon owner?  Do you have balance in your life?  Is your salon supporting and fulfilling you or are you working to pay your stylists?  If so, you need to change that.

So much to think about and so much to do.  As a business owner planning and leading is your ongoing job which can be overwhelming at times.  Be organized. Create lists and timelines.  Break your goals and tasks down to more manageable chunks and make a commitment to follow those lists and be accountable for your progress.

Have a wonderful week and wishing you great success and prosperity for 2017.


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